Role: Executive Producer

Company: Laundry Service & Cycle 

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To align with Hennessy's "Never Stop, Never Settle" mantra, we partnered with Canelo Alvarez, a legendary Mexican boxer who has embodied this ethos since his teenage years. We filmed with him in both New York City and his hometown of Guadalajara, capturing compelling content to share his inspiring story. Overall, we delivered a comprehensive, multi-dimensional 360º marketing campaign that included broadcast, OOH, PR, print, radio, retail, and social media.